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What is Web Design

Web design encompasses a broad skill set, including technical proficiency, interpersonal communications, and an aptitude for design. Web designers are hired to produce websites according to customer specifications.

What is a Web Designer
Web designers design, layout, test, and maintain the web pages that make up an individual or organization’s website. Web designers are called upon to create high performance websites using a variety of elements such as:

  • E-commerce features (forums, mailing lists, credit card processing ability, etc.)
  • Visual design
  • Search engine optimized copy
  • Strategic layout
  • An appropriate platform
  • Advertising

What qualifications do Web Designers need
Most employers require a bachelor’s degree in computer science, graphic design or digital media. However, a marketing or advertising degree combined with advanced computer training will also prepare future web designers for the workplace.

Web designers must be effective communicators with an ability to explain technical issues in everyday language. Web designers must also be able to effectively translate ideas into reality and excel at detail organization. Strong computer skills and a willingness to stay updated on emerging technologies is a must. Success depends on a solid blend of expertise and creativity.

Web designers often work on many projects at a time while ensuring that each one meets its deadlines and is of high quality. There are a variety of tasks a web designer must accomplish when working on a project. Following is an example of these tasks:

  • Work closely with customers to answer questions and to gain an understanding of project expectations.
  • Act as an advisor, guiding clients through each step of site construction.
  • Detail and present specifications, storyboards, and design prototypes to employers and customers.
  • Use languages such as hypertext mark-up language, JavaScript, ColdFusion, and others to write web pages.
  • Use programs like Dreamweaver, Adobe Photoshop, and CorelDraw to layout and design pages.
  • Create and maintain project budgets.

Areas of specialization in Web Design
Many web designers specialize. Specialization allows a designer to focus on a particular area and skill while building a reputation in a specific niche. Possible specializations include:

  • Ecommerce
  • Flash animation
  • HTML and CSS design
  • Database integration
  • Search engine optimization

What types of companies employ Web Designers
The job market for web designers has stabilized in recent years. Companies will continue to hire web designers so that they can remain competitive in the marketplace. Doctors, lawyers, banks, and retailers all need websites to gain new business and retain current clientele—web designers are needed in every industry. Advertising agencies, design firms, marketing departments and other businesses that maintain websites may employ web designers. Ambitious web designers may choose to freelance, designing websites for companies who don’t employ full-time computer professionals.



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